"So What" marks the launch of Beleza, the new label from unfazed and Malive
- Brazilian artist unfazed launches "So What", the debut single on Beleza, a new label founded by unfazed and Malive in partnership with Tomorrowland Music. The track arrives with early support from Rampa, Keinemusik, Carlita and Vintage Culture.
Beleza emerges from the creative synergy between the two Brazilian artists, conceived as a curatorial platform dedicated to expanding sonic boundaries and articulating a distinct vision within contemporary house music. Built on intention rather than formula, it champions original work with character and authorship. A space where identity leads and experimentation is encouraged.
The launch reflects a broader moment for Brazilian electronic music. Both founders are navigating defining phases of their careers: Malive's "Edge of Desire" on Defected Records reached Beatport Overall Top 1 and surpassed 150 million Spotify streams, with a catalog spanning Diynamic, Kompakt and Universal Music Group. unfazed achieved the same Beatport milestone with "A Gira", a record now exceeding 70 million streams on Spotify that drew a remix from David Guetta and consistent support from Keinemusik. He has also recorded an exclusive set for BBC Radio 1 and performed at Tomorrowland Brasil.
With Beleza, the two artists signal something larger than individual achievement. The collective embodies the maturity of a Brazilian house scene that is no longer emerging, but confidently asserting itself on a global stage.
"So What" by unfazed is out now on Beleza / Tomorrowland Music.
Stijn Maris